After marketing your accounting services you need a sales funnel to nurture the leads you have. You also need a great way to introduce your services as you build your relationship of trust with your potential clients. Using the “ladder” approach is a perfect way to move them towards a monthly engagement with you.
Consider offering a Business Score – take a moment and see what your clients would experience allowing them to also see you as the expert (Get your own business score report): http://universalaccounting.com/build-your-business/your-business-score/
Also, using a benchmark report you can become for them their Profit & Growth Expert. See how you can use this BizBench report:
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